This has been a very good week in B-283. I feel like I have learned a lot of valuable things. For today, we learned about marketing and the different strategies of that, what is effective and what is not, etc. There is so much information that you can get about marketing! I loved it, but at the same time, I feel like I don't know where to start with the marketing for my $100.00 challenge. This week I did an interview with an entrepreneur that owns a dance studio. One of the questions I asked him was what his best marketing strategy was for him. He told me that word of mouth is probably his most valuable marketing tool for his particular location and position. I thought that it was interesting that he said that way because I never really thought that the way you decide to market really can depend on where you are located that will determine how effective that particular method of marketing will be. But it is so true. I think I could honestly say that the majority of things I have gone to, I heard about from someone else. I didn't see any ad's for them, or billboards. I went because I heard about it from a friend that really enjoyed it. So for his particular business and target market, that is what works best for him. And in the long run, that method ends up saving him more money.